TAIGA BRAND STORY

Client Myssy x Fiskars
Industry Knitwear / design
Website myssy.fi

SCOPE OF WORK

Photography
Art direction
Layout design

Developed for the 2024 Pink Ribbon campaign, the Kukkia Collection features hand-embroidered flower motifs and soft knitwear in support of breast cancer research. Art direction and photography used natural light and clean compositions to highlight materials and detail. Postcard design and editing focused on clear layouts and product storytelling. Each KnitKit includes Pink Ribbon Fiskars scissors, with at least 10% of proceeds donated.