MYSSY AW25-26

Client Myssyfarmi
Industry Fashion
Website myssy.fi

SCOPE OF WORK

Art direction
Photography
Videography
Lookbook production

For AW25–26, I collaborated with Myssy, the iconic farm-based design company from Pöytyä, Finland, to craft a visually led lookbook grounded in local storytelling. Photographed in the atmospheric outdoor settings of Pöytyä, the concept highlights Myssy’s hand-knit craft, authentic grannies, and bold seasonal novelties — brought together with a focused, cohesive aesthetic.

This season reflects the landscapes and heritage that continue to define Myssy, alongside the introduction of the updated Myssy brand identity.