MYSSY LOOKBOOK
Client Myssyfarmi
Industry Fashion
Website myssy.fi
SCOPE OF WORK
Art direction
Photography
Videography
Lookbook production
We collaborated with Myssy, the iconic farm-based design company from Pöytyä, Finland, to craft a visually-led lookbook rooted in local storytelling. Set in a nostalgic village school, the concept brings together Myssy’s hand-knit warmth, authentic grannies, and bold seasonal novelties — all under one quirky, cohesive aesthetic.
PHOTOGRAPHY, VIDEO & ART DIRECTION
Albert Lauri creates visual identities shaped by nature and lived experience. Based in London, we partner with design-led brands to craft branding, photography, and content with clarity and intent.
Our work is defined by thoughtful direction, real environments, and a strong sense of purpose. We collaborate with like-minded creatives to bring each project to life in the way it deserves.